BRAND STORY AND GUIDELINES
A strategic copywriter, I transform high-level business insights into meaningful brand stories and actionable content guidelines.
I excel at creating engaging, practical and easy-to-follow brand and tone of voice guidelines that deliver identifiable brand consistency across all touchpoints, from websites, apps and press kits, down to CRM life-cycle content and email signatures.
Clients: TomTom, Philips, Heineken, ACHTUNG! mcgarrybowen, Catawiki, Rising GmbH, Wegter.
TomTom brand book
In collaboration with DDB Tribal.